1. SEO Manager
Team: Digital
Level: Manager (6+ years)
Type: Full-time Onsite
Job Objective:
Responsible for building and implementing the company’s overall SEO strategy to grow organic traffic, top-ranking keywords, and organic conversions. The SEO Manager oversees all aspects of SEO — including technical, on-page, off-page, and content optimization — and leads the SEO Executive team to ensure every website operates efficiently, sustainably, and in full compliance with Google’s standards.
Key Responsibilities:
1. SEO Strategy & Planning
- Develop and execute short- and long-term SEO strategies for each brand, including keyword roadmaps, content clusters, linking strategies, and technical audits.
- Conduct competitor, market, and search intent analyses to guide content direction.
- Collaborate with Content and Digital teams to build content hubs/pillar–cluster systems that enhance user journeys.
- Prepare quarterly/monthly SEO execution plans, assign manpower, and set project KPIs.
2. Execution & Optimization
- Supervise on-page optimization (keyword mapping, title, meta, heading, schema, internal linking, UX).
- Propose and review technical SEO improvements: crawlability, indexation, Core Web Vitals, structured data, and site performance.
- Manage off-page activities: link-building, outreach, PR SEO, brand mentions, and backlink profile quality.
- Coordinate with the Dev/Web team to resolve technical SEO issues (404, redirects, canonicals, sitemaps, robots.txt).
- Track and evaluate campaign performance metrics — traffic, impressions, ranking, and conversions.
3. Analytics & Reporting
- Monitor and analyze data using Google Search Console, GA4, Ahrefs, Screaming Frog, and Looker Studio.
- Identify ranking fluctuations, CTR patterns, and user behavior changes; diagnose causes and recommend solutions.
- Prepare weekly, monthly, and quarterly performance reports for the Marketing Director and clients (if applicable).
- Forecast organic growth trends and propose ROI-improvement roadmaps.
4. Team Management & Development
- Supervise and coach SEO Executives; guide both technical and content-oriented SEO practices.
- Build and maintain standard SEO processes (SOPs): keyword research, on-page checklist, content briefs, periodic audits.
- Evaluate team performance, review KPIs, and foster continuous learning through algorithm updates and SEO innovations.
Job Requirements:
Education:
- Bachelor’s degree in Marketing, Communications, IT, or related fields.
- SEO or Google Analytics (GA4) certification is an advantage.
Experience:
- Minimum 6 years in SEO, including 3+ years in a managerial or team-lead role.
- Proven success in developing and executing SEO strategies for websites exceeding 100k monthly organic visits.
- Experience handling large-scale SEO projects (E-commerce, News, or Multi-brand platforms).
- Deep understanding of Google algorithms, technical SEO, and advanced SEO hacking.
Skills:
- Proficient in SEO tools: Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, SurferSEO.
- Strong analytical, planning, and reporting skills using Looker Studio / Excel.
- Solid understanding of UX/UI and their impact on conversion.
- Excellent communication and cross-functional collaboration with Content, Dev, and Brand teams.
- Effective time management and problem-solving skills.
- Up-to-date with the latest Google Core Updates and EEAT principles.
Key Attention Points:
- Proven SEO case studies showing measurable organic growth or keyword ranking improvements.
- Experience recovering websites affected by Google Core Updates.
- Understanding of Topic Cluster, Semantic SEO, and Entity Optimization models.
- Familiar with multiple CMS platforms (WordPress, Shopify, HubSpot, custom CMS).
- Ability to translate search behavior data into actionable content insights.
- Experience managing and training a 3–5 person SEO team across multiple projects.
- Bonus: Experience integrating SEO with Performance Marketing (Full-Funnel strategy).
2. SEO Executive
Team: Digital
Level: Senior (3+ years)
Type: Full-time Onsite
Job Objective:
Execute, monitor, and optimize all SEO activities — on-page, technical, off-page, and content — following the overall strategy set by the SEO Manager. The SEO Executive plays a hands-on role in ensuring that SEO implementation is accurate, measurable, and delivers sustainable website performance and organic growth.
Key Responsibilities:
1. On-page SEO Optimization
- Conduct keyword research, segmentation, and clustering based on campaign objectives and search intent.
- Optimize meta titles, descriptions, headings, internal links, schemas, alt text, and URLs following SEO best practices.
- Prepare SEO content briefs for Content teams and edit content aligned with EEAT standards (Experience – Expertise – Authority – Trust).
- Track and improve CTR from SERP through snippet optimization, FAQ schema, and featured snippet targeting.
2. Technical SEO Maintenance
- Identify and fix crawl/index errors (404, redirects, canonicals, sitemaps, robots.txt).
- Monitor Core Web Vitals, page speed, and mobile usability; collaborate with developers to resolve technical issues.
- Use Google Search Console, Screaming Frog, Ahrefs, and Semrush for regular audits.
- Report technical findings and propose fixes to the SEO Manager and development team.
3. Off-page SEO & Backlink Management
- Analyze and monitor backlink profiles; disavow harmful links.
- Support link-building, guest posting, social signals, and digital PR campaigns.
- Maintain accurate link-tracking records and verify placements regularly.
4. Performance Tracking & Reporting
- Monitor keyword rankings, traffic, CTR, and conversions weekly/monthly.
- Consolidate performance data from GSC, GA4, and Ahrefs into Looker Studio dashboards.
- Present insights and propose actions to enhance SEO performance.
Job Requirements:
Education:
- Bachelor’s degree in Marketing, Communications, E-commerce, or IT.
Experience:
- 3–5 years of SEO experience covering on-page, off-page, and technical optimization.
- Proven track record of managing websites achieving >10,000 organic sessions per month.
- Experience writing or editing SEO-friendly content.
- Preferably experienced with eCommerce or multi-category SEO projects.
Skills:
- Skilled in SEO tools: Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, Keyword Tool, etc.
- Knowledge of Entity SEO, Topic Clustering, and Internal Linking Strategies.
- Strong analytical and Excel/Google Sheets skills; basic reporting with Looker Studio.
- Logical writing and data-driven content optimization.
- Independent, detail-oriented, and proactive problem solver with solid teamwork abilities.
Key Attention Points:
- Must provide real SEO case studies (keyword ranking, traffic growth, technical fixes).
- Strong grasp of search intent, semantic search, and keyword clustering.
- Experience with WordPress, Shopify, or other popular CMS platforms.
- Familiarity with EEAT-compliant content and collaboration with content teams.
- Understanding of Google Core Updates and the ability to troubleshoot ranking losses.
- English proficiency for researching and optimizing international keywords is a plus.
👉 Work Location:
968 Đường 3/2, Quận 11, Hồ Chí Minh City
📩 To Apply:
Please send your CV or portfolio directly to [email protected]
with the subject line: [Position – Your Full Name]
